Violet Ray Electric is the brainchild of local entrepreneur Billy Fifield. In 2014, after 12 years in the electrical trade, he opened this business for a number of reasons. First and foremost is that he can interact with a diverse swath of our community. He also believes in quality work at a fair price, as well as building trusting business relationships that last through the years. His passion is to serve the people of the SF peninsula—where he was raised, learned to surf, sail, and play music, and presently resides.